Information for Sellers
When it’s time to sell your house, you want an agent who shares your goal—to sell your house for the highest possible price in the shortest possible time—and who knows how to achieve it. I am committed to giving you the highest-quality service, expertise, advertising and marketing advice to help make your goal a reality. You can count on me for unwavering and thorough attention throughout the process.
In selecting me as your agent, you are benefiting not only from my own knowledge, skills and dedication, but also from my affiliation with Evers & Co. Buyers like Evers & Co. listings: we advertise them widely, and we have the resources to make sure they’re shown and presented well. Together, my expertise and the organizational support of Evers & Co. consistently get the job done for sellers.
Here are the key steps I take to ensure the successful sale of your home:
- Choosing the correct price: Before your house goes on the market, I get information from sales and listings in your neighborhood as well as from my Evers & Company colleagues, so you can be sure I’ll price your house appropriately.
- Preparing the property for market: I’ll make certain that your house can “show its best”—and be most inviting to buyers—by arranging for any necessary work.
- Evers & Co. also maintains an inventory of furnishings and decorative items available for clients' use if needed to stage a property.
- Marketing and advertising: I customize a marketing plan for each property. The key elements include:
- Internet exposure — Most buyers start their search for a house online. It is crucial that your home be listed be on as many web sites as possible. At minimum, it will be listed on my web site, www.junegardner.com; the Evers & Co. web site,www.eversco.com; and the web site of MRIS (Metropolitan Regional Information Systems, inc.), a multiple-listing service that covers the entire Metro D.C. area. I will also put it on a variety of other real estate sites that are linked through a host server.
- Open houses — These include weekend open houses for prospective purchasers as well as Tuesday Broker Open Houses.
- Promotional materials — To make the most of marketing your house, I use high-quality materials and distribute them strategically. I’ll provide a custom-designed brochure with photographs and a fact sheet. All promotional materials are produced by our in-house professional photographer and graphics designer. I mail color “Just Listed” postcards to neighbors, targeted neighborhoods, and contacts on my database.
- Advertising — As with the marketing materials, I’ll advertise your property where it really counts. Moreover, Evers & Co. works as hard as I do to create top-flight advertising. Our ads in The Washington Post feature a photo of the house and engaging prose. We also advertise in the Northwest Current newspaper and in magazines that reach our target buyer audience, including Washingtonian Magazine, Bethesda Magazine and Washington Life.
- Telephone follow-up — It’s vitally important to talk to agents and potential buyers who have seen your house. I make follow-up calls to answer any questions they might have and further develop their interest. I’ll keep you apprised of what I learn to help you understand how the market is responding to your property.
- Negotiation of offers — I’ll advise you on getting an offer with the best possible terms; and before proceeding, I’ll ensure that the buyer is financially capable to complete settlement.
- Follow-through from contract ratification to settlement — I’ll guide you through the inspection stage, help arrange any necessary repairs to your house and, of course, provide all the help and expertise that you need at the settlement table.